Onward takes on a small number of established trade and service businesses each year. The first conversation is just a thirty-minute call with the founder, to see if we're the right fit for the stage you're at.
Direct with Sam. Australian business hours. No deck, no pitch, no sales call.
No discovery audit. No twelve-page proposal. The point of this conversation is to see whether Onward is the right partner for what you're working on, and tell you honestly either way.
Pick a time that works. We'll send a calendar invite with a private video link. Nothing else to prepare.
Where the business is, where you want it to be, what's in the way. Honest both directions, no presentation.
Within a few days. Either an outline of what Onward would do, or a straight "not the right fit, here's why." No follow-up sequence.
Not a sales person. Not a junior. I run Onward because the founders I work with deserve a partner who can actually answer the strategy questions in the room, and stand behind them six months later.
If the fit isn't there, I'll tell you on the call. If it is, you'll walk away with a clear view of what we'd do together, what it costs, and the order to do it in.