Why Website Page Speed is essential for better SEO rankings

Website page speed is one of the most important factors in determining your site’s SEO ranking. Consider it an essential part of a web page’s overall performance.

What Is Website Page Speed and Why Is It Important?

Website page speed is an essential ranking factor for better SEO. Slow pages can frustrate users and affect both your website’s organic search traffic and its paid search results. According to a 2018 study by PageSpeed Insights, slow pages are the number two cause of poor SEO rankings.

The Different Types of Pages and Their Responsibilities

The speed of a website’s pages affects how quickly users can find the information they’re looking for and how likely it is that they will interact with the site. In general, the faster a website’s pages are, the better its SEO ranking will be.

There are two main types of pages on a website: static pages and dynamic pages

Static Pages

Static pages are pages that don’t use any content or code to generate their output. They simply display static HTML or PDF files. Static pages have no impact on page speed and therefore have no responsibility in terms of page speed optimization.

Dynamic Pages

Dynamic pages are pages that use code to generate their output. They can include everything from simple scripts to complex applications.

What Tools and Techniques Can You Use to Improve Your Website’s Page Speed?

The first and most important step towards improving website page speed is understanding what is causing the page to slow down. Unfortunately, there is no single answer to this question as different websites will experience different levels of slowdown for a variety of reasons. However, by using some basic tools and techniques, you can often identify and fix the underlying issues that are causing your website to lag behind in terms of speed.

One of the most common causes of website slowdown is excessive reliance on scripts or Ajax calls. While these technologies can be useful in facilitating faster loading times, they can also cause havoc if not implemented correctly. In addition, large files or images can also cause problems if they are not delivered quickly enough to the browser. By using tools like Google PageSpeed Insights, you can get an accurate assessment of your website’s performance and work to address any issues that may be causing problems.

Another key factor in determining how quickly your website loads is the complexity of its content. If your pages are laden with complex text or imagery, it will likely take longer for the browser to load them than if they are comprised of simple tags and links. Again, using tools like Google PageSpeed Insights can help you.

How to Make Sure Your Website’s Pages Are Fast – Guidelines for All Types of Websites

Website page speed is essential for better SEO rankings. Pages that load quickly will give users a better experience and help your website rank higher in search engine results pages (SERPs). Moreover, slow pages can also lead to decreased conversions and reduced brand visibility. A few tips for ensuring your website’s pages are as fast as possible.

1. Check Your Website’s Speed Index

The first step is to check your website’s speed index. This tool measures how quickly your website responds to requests from search engines. A high speed index indicates that your website is loading quickly and that it’s performing well overall. You can access your website’s speed index at codex.com/webhosting/web-performance/speed-index/.

2. Minimize image files

One of the main causes of slow page speeds is heavy use of images. Images can slowed down page loads by up to 50%. To reduce the load on your server, minimize the use of images by converting them to lower resolution or using simple graphics instead of images.

3. Minimize JavaScript and CSS files

JavaScript and CSS files are also large and can slow down page loads. To reduce the load on your server, minimize the use of these files by converting them to lower resolution or using simple graphics instead of JavaScript and CSS.

4. Minimize server requests

To speed up page loads, minimize the number of server requests made by your website. This can be done by optimizing your website for performance, compressing your content, and caching static assets (such as images and scripts).

5. Enable compression

Another way to speed up page loads is to enable web compression in your web browser. This will reduce the size of the files that are sent over the internet and can improve site performance. To enable web compression in your browser, visit netspeedtest.org and enter the address of your website. The website will then calculate how much compression could be enabled on your website and provide a recommendation.


Webpage speed is one of the most important factors when it comes to SEO. Slow-loading pages can lead to lost traffic and decreased rankings, so it’s essential that your website meets Google’s requirements for page speed. There are a few things you can do to make sure your website loads quickly, including optimizing images and loading scripts from CDNs (Content Delivery Networks). If you’re not currently taking steps to improve your page speed, I recommend doing so now in order to keep your site rankings high and ensure more visitors stay on your page longer.

Leave a Reply

About us

Our experience in the web design, SEO, content creation industries is phenomenal. We have been in the business for over 13 years, serving thousands of Aussie customers.

If you need it done, we can do it.

Recent Posts
A website without traffic is useless.

Let us help you get started

Want to take your website to another level, Get more Sales? Create a logo? Build a website? Write content? Let us help you with that! Just fill in the form below, and a project specialist will be in touch.



Claim Now!

Free Web Hosting for Every customer who selects a web design package